39 Columns
Co-founding Team, Content Partnership Growth Lead & Business Development
#Startup #BrandedContent
Back in 2015, I launched 39 Columns, an online media project, with 180+ featured celeb & influencers, that allows users to do some good with reading. 40% of the income goes to the designated NGO/NPO, 30% goes to content provider, and we keep the remaining 30% to sustain and grow the business.
From 0 to 1.
No connection. No money. No ad.
We started everything from scratch and successfully built partnerships with celebrity and influencers across China, Hong Kong and Taiwan, who were our content providers, distributors and at the same time, most influential brand ambassadors.
From 1 to many more.
It started with simple ask: can you write us an article to support your favourite NGO/NPO? It quickly derived and found versatile existence in audio books, interviews, documentaries, short films, etc.
Media Coverage
