Tomato Galaxy
Tomato Galaxy
China’s First Multi-brand Interactive Metaverse
Creative Content Strategy, Account Servicing & Production
Creative Strategist: Roger Chang
Brand: Bluefocus
Creative Partner: Vidyuu
Together with Bluefocus and Meta Horizon Creator Agency Vidyuu, we helped to bring one of China’s first multi-brand interactive virtual reality (VR) worlds, Tomato Galaxy, to Meta Horizon Worlds.
Tomato Galaxy consists of four interconnected worlds: Spaceship Tour, Day Hemisphere, Night Hemisphere, and Tomato Eye. Players need to play mini-games and collect Tomato Energy, which is a key resource to activate the magical portals that connect the worlds.
Tomato Galaxy is more than for fun only. It is the first venture for China exporting brands to build their brand presence in the metaverse world. For brands who hesitate to invest big in building their own metaverse foot print, Tomato Galaxy is a land of experiment. Customers can interact with brands, like ECOVACS, Hisense, Lilysilk, Xtep, IQOO, Ugreen, Wave, Smileader, Moody, and OSOTEK, through immersive mini games.
Tomato Galaxy is part of the deep collaboration between Meta and Bluefocus. For the first time, it connects Bluefocus’s home-grown virtual influencer Jill with its designed spectrum of metaverse experiences and breaking the walls.
