Sheown
Never Miss Gift Hint
Marketing Strategy, Account Management & Production
#Ecommerce #Bot
Creative: Kenie Kwok
Production: Brolga @Jacky Winter
Gifting season is the crème de la crème for all jewelry business, and is naturally the most crowded season on our platforms.
SHEOWN, as generic eCommerce online, found it challenging to cut through competitive market to boost sales amidst an overwhelming amount of ads from big & small brands.
It’s easy to forget about gifting. While already going last minute with gift-shopping, the decisions have to be "right" and "safe" enough for the presents receivers.
Engage community.
People always ask for shopping advice on social. A series of polling ads to crowdsource the broader preferences on products from True opinion from gift receivers. Based on the real results, we provide product recommendations at the campaign's later phrase.
Drive urgency.
We created 5 bold colour illustration scenarios, demonstrating the possible consequence of forgetting buying gift for your loved ones, in a humorous way.
Boost conversion
From a customer-service hotline to a helpful friend who puts your life at ease, SHEOWN's upgraded chatbot enables gift-giving to be simply done. It does not only boost conversion by closing the communication loop but also establish long-term dialogue with consumers by pushing occurring personalised reminders before any year-round occasion based on consumers' prior bot interactions.
China e-commerce is known for producing low-quality counterfeit ads. SHEOWN is one of the 1st to break through from the DR cliché by partnering with Jacky Winter— a worldwide illustrator community & using a bold style to sell. And it received significant lift in both brand and website conversion.
Fun learning: this case proves that chatbot doesn’t need to sound like a bot. By giving the bot a quirky and fun character, it helps the brand to stand out amongst other e-commerce brands whom usually treat messenger only as a cold/boring customer-service tool. The results has proven that a high-level craft can build brand trust and drive conversion, especially in a busy season like gifting.