Pride@NFTea
Content Strategy & Production, Project Management
Creative Strategist: Kenie Kwok
NFT Artwork Partner: Art Pro
Platform Partners: Meta, Apple, Oncyber, Ace
A total of 304 on-chain interactive NFTea could be minted in the first batch, representing Taiwanese pride culture via the cultural symbol of Bubble Tea. The delicious mix of flavorful tea accompanied by colorful toppings, is an important part of the island’s rich and varied culture. Each straw represents a LGBTQ+ subculture.
Together with Taiwan Hotline and Ace Exchange, we formed a group of passionate Web3 enthusiasts within Meta and launched Pride@ NFTea, the first Taiwanese LGBTQ+ campaign built on blockchain.
The launch was pre-heated by a group of leading Taiwan LGBTQ+ influencers, followed with the Bubble Man Spark AR filter on Facebook and Instagram, and a virtual proud bar, a partnership with Oncyber.io and Apple Creative Studio, that enables the global community to showcase their digital collectables and express their values freely in Metaverse.
