ASUS | Unfold the Incredible with Virtual Influencers
Creative Strategy, Creator Brief & Production
Creative Strategist: Frankie Luk
Production Partner: Media Monks
ASUS has been communicating their product features (only) for more than a decade. However, they’re seen as a practical brand who manufactures reliable machines, without a clear brand image. When the differences in product features became so marginal between brands, it’s not easy to stay TOM.
So, how do we rebrand ASUS through the launch of their Zenbook’s flagship Fold model. In the age when people prefers authentic creator content than the usual brand talks, we decided to work with creators, who are relevant but mostly unexpected - the virtual influencers.
Virtual influencer is still a relatively new field to most brands. After some research, there are less than 50 VIs globally who are with a sizeable followers and meanwhile keep active content updates. At the end, ASUS landed with @shudu.gram, @teflonsega, and @@here.is.rae for their creativity and authentic expression. Just like working with any other great creators, ASUS allows these virtual influencers to unfold their own incredible talents that brings out the unique brand value.
@Shudu.Gram.
The World’s First Digital Supermodel. Shudu is a digital supermodel and fashion queen in her mid-to-late 20s hailing from South Africa. Shudu has made great strides to advocate for the virtual human race, having worked with Cosmopolitan, Vogue, Balmain, Smart Car, and more.
@teflonsega
Teflon Sega is a 2D anime singer who's been releasing a song a week over the last year, amassing 19 million plays on Spotify, 10 million plays on Soundcloud, and 15 million plays on Youtube.
@here.is.rae
Rae is one of Asia’s latest hyper-realistic virtual personalities and Singapore’s top virtual influencer. Created by CGI technology and powered by AI solutions, Rae is more than just a pretty face. Rae is a digital artist with a point of view. Armed with her skateboard and a passion for street culture, Rae is always on an adventure in the urban jungle..